Privacy Policy

Last updated October 6, 2026

This Privacy Policy explains how Digital Strategy Insights ("we," "us") collects, uses, and shares information in connection with Reputation Pulse (the "Service"). By using the Service, you agree to this Policy.

1. Information We Collect

Information you provide

  • Account information — your name, email address, and password when you create an account or organization.
  • Business information — the businesses you add or audit, including business name, location, website, and related profile links. When you request a free audit, we collect your name, email, and the business details you submit.
  • Payment information — handled by our payment processor, Stripe. We do not see or store full card numbers; we receive limited billing details and subscription status from Stripe.
  • Communications — messages you send us and your preferences.

Information collected automatically

  • Usage & device data — log data such as pages viewed, approximate location from IP, browser type, and timestamps.
  • Cookies — essential cookies for authentication; advertising cookies set by Meta and a first-party cookie that records which ad or campaign brought you to us; and, if our affiliate program is enabled, a referral cookie (see Section 5).

Information about third-party businesses

To produce audits and scores, we gather publicly available information about businesses (for example, ratings, review counts, business-profile completeness, and search results) from public sources and authorized APIs. If you are a business owner and wish to inquire about data we hold, contact us (Section 7).

2. How We Use Information

  • To provide, operate, and improve the Service, including computing reputation scores and reports;
  • To process subscriptions, payments, and managed-service requests;
  • To send transactional messages (audit reports, alerts, monthly reports, and account notices);
  • To respond to inquiries and provide support;
  • To measure our advertising, for example to learn whether someone who saw one of our ads went on to request an audit, create an account, or subscribe;
  • To detect, prevent, and address fraud, abuse, or security issues;
  • To comply with legal obligations.

3. How We Share Information

We do not sell your personal information for money. We share it with service providers who process it on our behalf, under contract, to run the Service, and with Meta to measure our advertising (described below):

  • Supabase — database, authentication, and hosting of application data;
  • Vercel — application hosting and delivery;
  • Stripe — payment processing and subscription management;
  • Resend — sending transactional and report emails;
  • Google (Places & PageSpeed) and our search-data provider — retrieving public business, search, and website-performance data;
  • If our affiliate program is enabled, Rewardful — attributing referrals;
  • Meta Platforms — measuring our Facebook and Instagram ads. When you visit our website, request a free audit, create an account, or subscribe, Meta's pixel and our servers tell Meta that it happened, along with the page, your IP address and browser, Meta's cookie identifiers, and your email address in hashed (scrambled) form. Meta uses this to report how our ads perform and to show our ads to people likely to find them useful. Under some U.S. state laws, including California's, this can count as "sharing" personal information for targeted advertising. You can opt out at any time (see Your privacy choices).

We may also disclose information if required by law, to protect our rights or the safety of others, or in connection with a merger, acquisition, or sale of assets (with notice where required).

4. Data Retention

We retain information for as long as your account is active or as needed to provide the Service, comply with legal obligations, resolve disputes, and enforce agreements. Immutable historical scans are retained as part of your reputation history. You may request deletion as described in Section 6.

5. Cookies & Tracking

We use strictly necessary cookies to keep you signed in and to operate the Service. If our affiliate program is active, a first-party referral cookie records which affiliate referred you so commissions can be attributed.

We also use advertising cookies, unless you opt out:

  • Meta Pixel cookies (_fbp, _fbc), set by Meta, which identify your browser and the ad you clicked so Meta can measure our ads.
  • Campaign cookie (rp_attr), set by us for 90 days, which records the ad or campaign tags in the link that brought you to us, so we know which ads lead to audits and accounts.

You can turn advertising cookies off under Your privacy choices, and we honor the Global Privacy Control signal from browsers that send it. You can also control cookies through your browser settings; disabling essential cookies may impair the Service.

6. Your Rights & Choices

Depending on where you live (for example, under the GDPR or CCPA/CPRA), you may have rights to access, correct, delete, or port your personal information, to object to or restrict certain processing, and to opt out of the sale or sharing of your personal information for targeted advertising. To exercise these rights, email us at nathan@digitalstrategyinsights.com. You may also unsubscribe from marketing emails using the link in those emails; we will still send essential account and transactional messages.

Your privacy choices

You can opt out of advertising measurement for this browser here. We'll stop loading the Meta Pixel, stop recording campaign tags, and stop telling Meta about audits, signups, and subscriptions from this browser. If your browser sends the Global Privacy Control signal, we treat that as an opt-out automatically.

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7. Security

We use reasonable technical and organizational measures to protect information, including encryption in transit, access controls, and row-level data isolation between tenants. No system is perfectly secure; we cannot guarantee absolute security.

8. Children's Privacy

The Service is intended for businesses and is not directed to individuals under 18. We do not knowingly collect personal information from children.

9. International Users

We operate in the United States, and our service providers may process information there. If you access the Service from outside the U.S., you consent to the transfer and processing of your information in the U.S. and other locations where our providers operate.

10. Changes to This Policy

We may update this Policy from time to time. We will post the updated version here with a new date and, where appropriate, notify you of material changes.

11. Contact

Questions or requests? Contact us at nathan@digitalstrategyinsights.com.